Your website is the one place where you decide how you are described: to people, to search engines and to the AI assistants that now answer questions from what they find on the open web. It has to load fast, say clearly what you do, and be easy for your own team to keep updated.

We design and build marketing sites, content platforms and storefronts on a modern stack: pages built ahead of time and served from the edge, a headless CMS your editors can run without us, and the structure that search engines and assistants read. Our guide Why your website still matters in the age of AI search explains the thinking.

Most projects are one of three kinds, and many combine them.

We design a small set of components instead of a pile of pages: a header, a hero, cards, a form, a footer, each with its sizes and states agreed once. Pages are then composed from those pieces, so the tenth page looks like the first, and a new one takes hours instead of weeks.

The same components exist in design and in code under the same names, so what your team approves in the design file is what ships.

One layout adapts to every screen. We design for the narrowest phone first, then let the same components rearrange as the screen widens: one card across on a phone, two on a tablet, three on a desktop. Text stays readable without zooming, and buttons stay large enough to tap.

We check every page at the widths people really use, and on real phones, not only at three tidy breakpoints.

Your team edits the site without a developer. In the CMS, editors change text and images, switch blocks on and off, reorder them and preview the page before it goes live. They build pages from approved blocks, so the design holds however the content changes.

Publishing doesn't rebuild the whole site. The CMS tells the site which page changed, and only that page is regenerated, the next time someone opens it. Roles, drafts, scheduled publishing and revision history come as standard.

A site earns its keep when someone books, buys or gets in touch. We design those paths as carefully as the home page: clear prices, few fields, card and wallet payments through an established payment provider, and a confirmation the customer can trust. Enquiries go to your CRM and bookings to your calendar.

Every step is measured with your visitors' consent, so you can see where people drop out and fix it.

Speed is something we measure, not promise. Google's Core Web Vitals describe how a page feels to use: how soon the main content appears (Largest Contentful Paint, good at 2.5 seconds or less), how quickly the page reacts to a tap (Interaction to Next Paint, good at 200 milliseconds or less) and how still the layout stays while it loads (Cumulative Layout Shift, good at 0.1 or less). Google judges each one on real visits, at the 75th percentile.

We build and test on a mid-range phone, so that real visits pass all three. A performance budget is set at the start and checked on every change, which keeps the site fast after launch.

Search engines and AI assistants read the same pages your visitors do. We give them what they need: one clear topic per page, descriptive titles and summaries, HTML that arrives fully rendered from the server, a sitemap, and structured data that says what each page is about, such as a product and its price, an event and its date, or an organisation and how to reach it.

Google says a page needs nothing special to appear in AI Overviews or AI Mode: it has to be indexed and eligible for a snippet, and the rest is still SEO. Structured data makes a page eligible for richer search results; it doesn't guarantee them. We also set out which crawlers may use your content, because the ones that train AI models and the ones that power AI search follow separate robots.txt rules.

A site should tell you what it is doing. We set up the analytics tools you already know, such as Google Analytics 4, Google Tag Manager, Meta Pixel and Google Ads conversion tracking, or a privacy-first alternative such as Plausible or Matomo when you prefer to keep data in Europe. Everything runs behind the consent banner, so nothing fires before a visitor agrees.

Page views are the easy part. We define the events that matter to your business, such as a form sent, a call tapped, a booking made or a product bought, and build the tags and triggers in Tag Manager that record them, with their values and sources, so marketing campaigns and the site's own pages can be compared on the same numbers. Each event is tested before launch and documented, so the next person can see what is tracked and why.

We then help you read the results. Together we agree a short list of metrics, build a dashboard your team opens without us, and review it with you at a regular cadence: which pages bring enquiries, where visitors drop out, and what to change next.

Structure first, then design, then build, then a calm launch. You get a preview link for every change, so you see real pages from the second week on.

Most new sites replace an older one, and the launch must not lose what the old site earned. We map every old address to its new one with a permanent (301) redirect, carry over titles and descriptions, submit the new sitemap and keep watching search traffic and errors in the weeks after launch.

The redirects stay in place for at least a year, which is what Google recommends, and the old site stays archived until the new one has settled.

A production website, its design system, a CMS set up around your content model, and the documentation and training to run it. You own the code, the content, the domain and every account.

Next.js and React for the pages, built ahead of time and served from an edge network; a headless CMS for content; structured data and sitemaps generated from that content; analytics that respect consent; and monitoring for speed and errors. We choose the CMS and the hosting with you, and connect the site to the tools you already use.

Answers to the questions we hear most often about website projects.