Strategy
Level 5/5
Buyer-question research
Lvl 5
100%
We plan, launch and optimise OpenAI Ads campaigns, and build the landing pages and conversion tracking that make them pay.
Overview
Your customers already ask ChatGPT which provider to choose, what it should cost and how to solve the problem you solve. OpenAI Ads let you show up at that moment, with a sponsored placement matched to the conversation rather than a keyword.
We run the whole loop: the research, the ads, the landing pages and the measurement. Because we build websites as well as campaigns, the page a buyer lands on answers the exact question that brought them there, and every conversion is tracked.
How it works
Ads appear below ChatGPT's answer, clearly labelled Sponsored. There are no keywords to bid on. Advertisers describe relevant situations with context hints, and OpenAI matches ads using those hints, the ad itself, the landing page and the conversation. Campaigns buy on cost per click or cost per thousand impressions, and reporting is aggregated, so conversations stay private.
That changes what good advertising looks like. Specific answers to real buyer questions beat broad brand slogans, and the landing page matters as much as the ad. Our guide What are ChatGPT ads? covers the details.
Process
Map, build, measure, iterate. Each run of ads is a structured experiment, and each report writes the brief for the next one.
Map
Find the questions your buyers ask ChatGPT before they choose a provider like you.
Build
Write context hints and ads per question group, and a landing page that answers each one.
Measure
Install the pixel and Conversions API so every click can be traced to a lead or sale.
Iterate
Launch small, compare message themes, keep what converts and scale the winners.
Deliverables
Everything needed to run ChatGPT ads properly, from the first buyer-question map to a tracked, repeatable testing rhythm. You own the Ads Manager account, the creative and the data.
- Buyer-question map
- Context hints
- Ad copy and creative
- Prompt-matched landing pages
- Conversions API and pixel setup
- Campaign build in Ads Manager
- Scale-up plan
- Reporting
Stack
OpenAI Ads Manager, the OpenAI pixel and Conversions API, fast server-rendered landing pages on our website development stack, and your existing analytics and CRM, so ChatGPT results sit next to your other channels.
Creative
Level 5/5
Context hints and ad copy
Lvl 5100%Engineering
Level 5/5
Landing pages
Lvl 5100%Measurement
Level 5/5
Conversions API and pixel
Lvl 5100%Media
Level 4/5
Bidding and budgets
Lvl 480%Analytics
Level 4/5
Reporting
Lvl 480%
FAQ
Answers to the questions we hear most often about ChatGPT ads.
Do ChatGPT ads influence ChatGPT's answers?
No. OpenAI keeps answers independent of ads. Ads appear below the answer and are labelled Sponsored, so you earn a relevant spot next to an answer rather than buying the answer itself.
Who will see our ads?
Logged-in adults on ChatGPT's Free and Go plans, in markets where ads are available. Paid Plus, Pro, Business and Enterprise users do not see ads, and ads are kept away from sensitive topics such as health and politics.
Can we target specific keywords or prompts?
No. Instead of keywords you write context hints that describe the situations where your offer is relevant. OpenAI matches ads using those hints, your ad copy, your landing page and the conversation, with no guarantee of showing on a specific prompt.
How much budget do we need?
Self-serve Ads Manager has no minimum spend, and OpenAI recommends starting CPC bids of around $3–$5. We usually suggest a first test budget large enough to compare a few message themes over several weeks, and we agree it with you before launch.
What data do we get back?
Aggregated impressions, clicks, spend, CTR, CPC, CPM and, once tracking is set up, conversions. OpenAI never shares conversations, chat history or personal details with advertisers.
Are you affiliated with OpenAI?
No. insidethebox is an independent agency. We run campaigns in your own OpenAI Ads Manager account, so you keep ownership of the account, the data and the results.
All names, companies, people and figures in the examples and illustrations on this page are fictional and shown for demonstration only. They do not correspond to real clients, customers or results.